LiveChat Solution Partner Program is dedicated to businesses that want to earn money either by including the LiveChat software in their business bundle or adding it to their product. My mission was to lead the visual development and execution with art direction to communicate creatively about a diversity between two options of managing payments.
Based on the visual design system, we created almost two minutes long infographic animation. The video was sent with an email to all current LiveChat partners and was published on the Solution Partner Program web page.
After launching the Solution Partner Program promotional campaign, the number of new Quality Leads managed by clients increased by 60%. Paid licenses managed by partners increased by over 27% and overall Partner Signups by 28%.
- Script Development
- Art direction
- Motion Graphics
Who it’s For
Manage the client’s payments.
- Reselling LiveChat with your markup
- Adding LiveChat to your product suite
- Turning LiveChat into a feature of your platform
- Including LiveChat subscription in a complex offer to your client
The client manages their payments.
- Earning commission from direct recommendations
- Introducing LiveChat to a client of yours whenever you don’t want to pay for their account
I managed a small creative team, and I was responsible for creating a project from conception to delivery. Using agile methodology, we developed creative concepts to the final product. After the research phase, I supervised and collaborated with the content writer. We refined ideas into the final script.
We had a lot of information which we had to present transparently and straightforwardly. The story was divided into three parts. The first one explains what is LiveChat Solution Partner Program, and the other two focus on specific cases. My goal was to educate the current and future partners on how this revenue stream works.
I was responsible for creating a storyboard based on the script and discussing all the aspects of the upcoming video with a stakeholder. After we agreed about the direction of the story and all visual elements, I started working with talented illustrator Malgorzata Buksinska to prepare look frames for animation. We wanted to present a simplified application view to improving the readability of the animation. For the color palette, we used colors from LiveChat’s Partner Program brand guidelines.
I created a consistent look with Partner Program dashboard through attractive and presented in an interesting way, charts, graphs, statistics, and payment streams.
After the animation was finished and accepted by a stakeholder, I combined it with a voice-over.
One of the core values of LiveChat Solution Partner Program is simplicity. I wanted to highlight this value. The flat design/iconographic style of illustrations was balanced with aesthetic and clean animation. The most important was a clear message of diversity between two options of managing payments. However, we wanted to emphasize it’s still the same partnership program.
Behind The Scenes
In the shot with a slider, I’ve made a real functioning slider inside Adobe After Effects.
Below you can find the expression based on time remapping that I wrote to make it works.
And here, you can see shot with adding a LiveChat module to the website behind the keyframes.
|Art & Creative Direction||Bartlomiej Otlowski|
|Motion Graphics||Bartlomiej Otlowski|