Stories in motion
These case studies show how motion helps clarify ideas, express the brand, and guide users through a product. I approach each project with intention, designing systems, flows, and guidelines that work across platforms. Every animation and transition is crafted to support the product and bring the brand to life.
ZapConnect 2025 – Full Motion Identity
Complete motion design for ZapConnect 2025, including keynote animations, title slides, lower thirds, and promotional motion across email, social, and in-app campaigns, creating a cohesive, light-inspired visual identity for the event.
Building a Motion Design System for IFIRMA
Motion design system for IFIRMA, a FinTech company offering accounting, invoicing, and tax tools for small businesses.
Stripe Sessions 2025 – Borderless Financial Accounts
A social promo video for Stripe Sessions 2025, introducing borderless financial accounts. The animation showcases seamless onboarding, stablecoin payments, and global money movement across 100+ countries.
IFIRMA – Product Tour Animation
Explainer video about IFIRMA, a FinTech platform providing dedicated accountants and tools for bookkeeping, tax compliance, and invoicing.
Zapier Product Animations for ZapConnect 2024
ZapConnect is Zapier’s virtual conference, bringing together partners, customers, and experts to explore the power of automation and its impact on businesses.
Firmbee Invoice App Promo Video
Promo video showcasing Firmbee Invoice App’s user-friendly features and smooth UI animations, highlighting its simplicity for freelancers and small businesses.
Motion Process
Every great digital product starts with a design process—motion design is no different.
Research
• Understand business goals
• Analyze competitors & market
Ideate
• Generate ideas & concepts
• Collect references and visual inspiration
Flow
• Build rough animatics
• Explore solutions & refine flow
Motion
• Craft polished motion
• Fine-tune pacing & transitions
• Ensure visual clarity and appeal
Deliver
• Apply feedback
• Prepare final exports & handoff